Case Study Archives | Colada Creative | Video Production & Digital Content Creation

Colada Creative Delivers Exceptional Content for Milwaukee Power Tools’ Transport Solutions

In today’s fast-paced world, where efficiency and reliability are paramount, Milwaukee Power Tools has established itself as the industry leader in providing top-notch cordless power tools. With their commitment to quality and innovation, Milwaukee has earned a reputation as the most respected manufacturer of heavy-duty power tools worldwide. When Milwaukee sought to showcase their range of solutions in the transport sector, they turned to Colada Creative – an innovative agency known for its ability to create captivating digital content.

Colada Creative has a track record of delivering outstanding digital content for businesses, broadcasters, and global brands. With their commitment to creating visually stunning and effective videos, Colada takes pride in understanding the target audience and injecting creative flair into every project. Their ultimate goal is to provide exceptional value and ensure a seamless production process for their clients.

The Filming Journey

To capture the essence of Milwaukee’s transport solutions, Colada embarked on an exciting filming journey that took them to prominent locations within the industry. The filming locations included the prestigious Virgin Atlantic hangar at Heathrow Airport, the bustling Calshot Boatyard, Veolia waste management facilities, Mickel Motorport, and Transport for London. By showcasing Milwaukee’s solutions in these diverse settings, Colada aimed to provide a comprehensive and authentic representation of the brand’s capabilities.

The Hero Piece

At the core of the project was the creation of a hero piece – an engaging video to serve as the project’s centerpiece. This long-form content beautifully demonstrated the range of solutions Milwaukee offers across the aerospace, rail, marine, and automotive sectors. By blending stunning visuals, informative storytelling, and the unique brand style that Milwaukee is known for, Colada created a hero piece that left a lasting impression on viewers. This video showcased the true power of Milwaukee’s cordless tools in various transport applications, illustrating their reliability, durability, and unrivaled performance.

Sector Videos

In addition to the hero piece, Colada crafted individual sector videos, each tailored to highlight Milwaukee’s solutions within a specific transport sector. Whether it was the automotive, rail, marine, or aerospace industry, these videos encapsulated the distinct challenges and requirements of each sector. By diving deeper into each industry’s unique demands, Colada effectively communicated how Milwaukee’s tools offer practical and reliable solutions for professionals in these fields.

Product Videos

To complement the sector videos, Colada also produced 15 individual product videos, focusing on Milwaukee’s latest new product introductions (NPIs). These concise and targeted videos provided in-depth insights into the features, capabilities, and benefits of each new tool. Colada’s expertise in showcasing the finer details of Milwaukee’s products allowed potential customers to make informed decisions, reinforcing the brand’s commitment to delivering cutting-edge tools that meet industry demands.

Photography

Colada Creative went beyond video production, capturing stunning photography alongside video. With unique access to locations, tools, and users, Colada provided Milwaukee with high-value assets that showcased the tools in action and the professionals who rely on them. These captivating still images amplify Milwaukee’s marketing efforts, adding an extra layer of authenticity and visual impact to the project. The images were also captured using Colada’s inhouse medium format photography equipment, giving Milwaukee the option to print the images in high resolution for public display.

Conclusion

Through their collaboration with Colada Creative, Milwaukee Power Tools successfully brought their transport sector solutions to life. Colada’s ability to combine stunning visuals, compelling storytelling, and an understanding of the target audience ensured that the content surpassed Milwaukee’s high standards. By creating a hero piece, sector videos, and individual product videos, Colada effectively showcased Milwaukee’s range of cordless power tools and their application across diverse transport sectors. Milwaukee can confidently present their offerings to professionals worldwide, knowing that the content accurately represents their brand’s innovation, reliability, and dedication to excellence.

BEHIND THE SCENES

Colada Creative Showcases Milwaukee Power Tools’ Big Red 3

Colada Creative, renowned for their ability to deliver captivating video content, recently collaborated with Milwaukee Power Tools on an exciting project—the production of video content highlighting the build and launch of Milwaukee’s latest mobile demonstration unit, known as Big Red 3. This innovative initiative aimed to tour Milwaukee‘s EMEA dealers, showcasing their extensive range of heavy-duty power tools, personal protective equipment (PPE), lighting solutions, and accessories. With meticulous attention to detail, Colada documented the entire process from the unit’s construction to its debut in Riga, Latvia. Let’s dive into the remarkable journey of bringing Big Red 3 to life.

Building Big Red 3

The construction of Big Red 3, Milwaukee’s cutting-edge mobile demonstration unit, took place over a span of three months in Telford. The task of building this impressive unit was entrusted to Torton Bodies, a renowned specialist in custom vehicle conversions. Colada Creative, with their keen eye for detail, closely followed the construction process, documenting every stage from the bare chassis to the transformation into a fully functional mobile showcase. The dedication and craftsmanship displayed during the build phase set the stage for an extraordinary project.

Capturing the Journey

Colada Creative ensured that no detail of the Big Red 3 project was left unrecorded. Three long-term time-lapse cameras were strategically positioned to continuously capture the construction process, providing a unique perspective on the unit’s transformation. The Colada team also made regular visits to the construction site, capturing additional footage that showcased the precision and artistry involved in bringing this remarkable unit to life. This comprehensive coverage allowed for a compelling narrative that showcased the meticulous attention to detail that Milwaukee Power Tools invests in their products.

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Delivering Valuable Assets

The final video assets produced by Colada Creative served multiple purposes. Internally, they provided a valuable tool for corporate communication, allowing Milwaukee Power Tools to share the progress and success of the Big Red 3 project with their team. Externally, the videos were instrumental in promoting the new addition to Milwaukee’s demonstration fleet to the public. By showcasing the innovative features and capabilities of Big Red 3, these videos generated excitement and anticipation among Milwaukee’s target audience—EMEA dealers and potential customers alike.

Customer Testimonial

“Working with Colada Creative has been an absolute pleasure. The Team is just more than an Agency, they are friends.

The team’s desire & ability to capture the essence of our brand, combined with their expertise in video production and photography is second to none. Starting from the briefing stage, the Team are fully engaged, extremely attentive to our needs as Client right through to the finest of finish on the post edits.

They consistently demonstrate exceptional creativity – continually bringing new ideas to the table. attention to detail that most miss (especially their estimate brief) and commitment to excellence have exceeded our expectations. From the very beginning, Colada understood our vision and seamlessly translated it into visually stunning content.

Colada’s efforts, has resulted in outstanding assets to a high standard that perfectly matches & truly represents the Milwaukee Brand delivering a high class product to Professional End User.

The Team’s personality is one that can’t be described on a Testimonial … but let’s say it’s unique – they made the entire experience enjoyable and stress-free with the continual banter, humour and positive way of life!

The content effectively communicates the practical applications of our Solutions in the aerospace, rail, marine, and automotive sectors in a humble, authentic but stylish way.

The end results have been engaging, we have seen clear results in our investment which really emphasis’ the relationship we at Milwaukee have with Colada.

We are extremely proud of the outcome of this collaboration and would highly recommend Colada Creative to anyone seeking top-notch digital content creation. Their dedication to delivering value and their ability to make the production process seamless and efficient are unparalleled.

Thank you, Colada Creative, for your exceptional work and for helping us elevate our brand to new heights. We look forward to future collaborations!”