CREATIVE DEVELOPMENT / STORYBOARD / VIDEO PRODUCTION / MOTION GRAPHICS
Colada Creative was commissioned by the William Jackson Food Group to create a series of videos for its new brand relaunch.
The William Jackson Food Group owns renowned brands; Abel & Cole, Jacksons Bakery, Belazu Ingredient Company, and Wellocks.
WJFG wanted to fast forward its brand image with new video content that was edgy, creative and engaging to its audience.
Launching its bold new look, the video content brought WJFG’s brand values to life with a mix of visuals and motion graphics.
Colada visited each of the group businesses to capture original footage that showed what’s special about each businesses and the unique role they play as part of the group.
To launch the website, WJFG wanted an attention grabbing, fast paced video to communicate its values in action on the front page.
In addition, Colada interviewed key stakeholders giving them the opportunity to discuss the WJFG values in action and in their own words.
Thanks a million. Words are failing me but I am really pleased.
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