VIDEO PRODUCTION / MOTION GRAPHICS
Sporting Minds is a registered UK charity committed to raising awareness and providing support to enable positive mental health in young sports people. Sporting Minds works to create a network and a place where young sports people can be honest about their mental health.
Sporting Minds wanted a video that could inspire the next generation of young sports people, increase awareness and understanding of peers’ mental health and encourage young sports people to engage with the Sporting Minds’ channels to access mental health support.
Colada was commissioned to create a video that shared what Sporting Minds was all about through the perspective of a young athlete, Will Smeed a cricketer for Somerset County Cricket Club and England under 19s, and an ambassador for Sporting Minds.
In our experience, a passionate interviewee comes across best when they feel comfortable to talk about their experience or expertise in their own authentic voice. In this video Will Smeed talked about his own personal experience with mental health and Sporting Minds.
The video had a purpose: to increase awareness and encourage others to engage with Sporting Minds for support.
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