Nidec Control Techniques

Control Techniques commissioned Colada Creative to produce video content for an exciting new product launch.

As a leading manufacturer of AC and DC variable speed drives, Control Techniques are constantly investing in research and development and bringing new innovations to market.

Control Techniques are part of the Nidec group of companies with offices and distribution globally.

Colada worked with their in-house marketing, communication, and video teams to develop launch content with a premium look and feel.

Using the Control Techniques HQ in Newtown, Wales as a location, Colada utilised state of the art digital cinema camera equipment and art lenses to create a premium look.

Using members of the product and development teams to introduce and explain the new product created a personal face to the launch and shows the wealth of knowledge within the Control Techniques team.

Colada worked with the team on the scripts and provided auto-cue to achieve the best result in a comfortable environment.

Commander S and Marshal were launched at the Drives and Controls Expo 2022 at the NEC, Birmingham. Colada produced additional video and photography content showcasing the launch for use on social media post event.