It’s super flexible and audiences love it!
Increase engagement, viewing time, memorability and purchase intent.
Stand out and be different while getting more out of your video content.
We’re always so excited when we’re approached to produce an interactive video for our clients. Over the years interactive video has become more and more accessible to end users and today can be accessed on any device be it a mobile phone or computer.
The power of interactive video blows us away everytime! As you can see from the statistics below the results are truly astonishing.
Interactive enables the viewer to have a different type of experience from a traditional linear video. We call this a ‘lean forward’ experience. Where you would typically ‘lean back’ and watch a video, interactive provokes the viewer to make a decision whether that be to explore a product, answer a question or any other prompt you could think of!
There are so many opportunities to utilise this interactive technology whether it be shoppable, to explore a campus, staff training there’s literally no barriers to where this technology can take your next production. We get so excited about this!
Traditional analytics are also a thing of the past when it comes to interactive video. Now we have the power to see how long a viewer has ‘dwelled’ on a piece of information, who clicked on what, how many times. Anything you could ever want to know about your viewers can now be found!
We would love to chat to you about producing an interactive project for you.
If this is of interest let’s have a chat today.
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