Top Tips Archives | Page 2 of 2 | Colada Creative | Video Production & Digital Content Creation

Ok, so you’re looking to make a pizza, you’ve purchased all of the ingredients but when you get home you decide that you fancy making a lasagna instead. Would you attempt to make two different meals with the same ingredients?! We’re being tongue-in-cheek here but creating content for social media is a little bit like this.

We get asked all the time to make video clips out of an old project or in conjunction with a new project. Which is great. We love clients who want to use their video content in lots of different ways, on lots of different platforms.

However, it is easy for social media video content to be an afterthought. So, if you’re looking to build and improve engagement with your followers, then you should think about making your video ‘social first’.

When we talk about ‘social first’ we’re talking about creating specific content for the platform you would like to post on.

We all know by now that social media posts that include video are more likely to be viewed than any other type of post, such as text only or text and image but how can we increase the statistics for a video post? What does a video landscape look like on social media?

Why have video that looks like this:

Basically, what we’re saying is – it’s easy to make more content but what you need to do is make better content.

Better video content is more optimised for your audience and improves the metrics of your desired video outcome.

If social is important for you, and if you’re reading this blog, it probably is!.. Our top tip would be to not take traditional 16:9 content and crop or zoom. The result will in most cases be a slightly worse (compromised) version. Be creative and make it as good, if not better, using your chosen platforms ratios, durations and quirks to your advantage.

It’s not just about creating great, optimised content. It’s how you use it.

Video is going to perform better than a standard post wherever you place it, however we’ve seen a trend towards stories and reels as opposed to “in feed” posts.

Essentially our clients are getting more views in stories and reels than on their feeds. Interesting! Social media and the habits of users is ever changing – keep an eye on our blog to keep updated.

In Summary...

Think social first
Build a video activation plan
If you need to, shoot extra content specifically for social media video
Use platforms specs and quirks as an advantage

Get in touch

If you have an idea for a project, we’d love to hear from you!

We know everyone wants great value. Whether you’re buying a house, car, your weekly shopping or your next holiday. Making purchasing decisions for your business is no different.

Everyone wants bang for their buck so we’ve put together some information that will help you achieve this with your next video project.

There are two things that we consider at the start of every project. What we’re trying to communicate and how the content will be used.

In this blog we’ll look into how to make best use of your video content and provide you with the maximum return on your investment.

At the end of the day, video is an investment and sometimes a big one for a business. To maximise the value, or return on investment, you get from your video content it needs to be deployed in the right way

The number one way to achieve this is versioning. In simple terms, taking your main “hero” video and splitting it down into multiple pieces that can be used in different ways and/or using the footage captured to create that hero content into separate stand alone videos.

Think more of a campaign than a single use video.

Examples of versioning

Social Media

This is the priority for most of our clients. Almost all businesses and brands use social media and many struggle to post regular and relevant content that is suitable for the platform.

Shorter clips that can be used for multiple Linkedin posts.
Square versions for Instagram, Twitter and any other social platform mostly accessed on mobile devices
Vertical versions for Instagram reels.

Website

Product or service page.
Home page or landing page banner video.
Meet the team.

Paid social
Youtube Pre-Roll
TV / Adsmart

Physical Screens

Attract people to your stand at an exhibition
Introduce your product or service at an event
Point of sale

Behind The Scenes

People love to see behind the scenes. There’s added interest in seeing an unpolished look into how content is created. Behind the scenes is great to tease and build interest in your new content and is perfect for “About Us” / “Meet the Team” pages and can lift supplementary content such as blogs.

Tease, Release, Remind

Make your video release into a campaign with versioning. Build interest in your content with short form tease style videos, release the content in full and remind your followers with short call back videos that remind them of the key messages.

It’s a formula you’ll recognise from big TV advertising campaigns.

Have you considered...

Although not strictly versioning, capturing still photography alongside a video shoot is a great way to generate extra content in a cost effective way.

You’ve made the effort to get all of the necessary people and elements together. Make the most of this opportunity to create content. .

Colada offers high quality (up to medium format) still photography shot alongside video.

Our clients love to talk to us about ideas they have and we get a real pleasure in providing solutions which offer a maximsed return whether that be in sales, engagement or action.

We’d love to talk to you about your next video project and discuss ways to get the best return on your investment. Let’s have a chat!

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Social First for Video