In the competitive world of events and trade exhibitions it’s a challenge to stand out from the crowd. Attendees are bombarded by countless displays, stands and promotional materials. It’s crucial to capture their attention and communicate your offering.
Video is a powerful tool that can transform your exhibition stand into a captivating and immersive experience. In this blog we’ll explore why incorporating video into your exhibition stand can help you reach more potential customers and share best practices for creating impactful content.
Why Video is A Good Fit For Your Exhibition Stand
Instant Engagement Video has an unparalleled ability to engage, captivate and inform your audience. In a bustling exhibition hall attention spans can be short. Video can convey your message in a more engaging way than static displays.
Tell Your Story
Video enables you to communicate your brand story in an interesting and memorable way. Showcase your products, highlight success stories or give a behind the scenes look at your company culture. Video gives you the ability to create content that give a deeper overview of your business.
Demonstrate Products and Services
Showing your products or services in action is powerful, showcasing functionality, features make it easier for potential clients to understand the value you bring.
Create a Lasting Impression
Video is not just eye-catching, it’s memorable. A well produced video leaves a lasting impression.
Best Practices in Creating Video for Exhibitions
Take the environment into consideration
Exhibitions are loud, busting places. As a result it might be difficult to hear the audio on your video. Use visual storytelling, motion graphics and subtitles to make sure you video has its full effect.
Consider Your Audience and tailor your content for them
Who is attending the conference may change which aspects of your business, product or services to put front and center.
High Quality Production Investing in professional video production ensures you have high-quality visuals. A polished, well produced video reflects positively on your brand and instill confidence in your target audience.
First impressions matter and exhibitions are competitive, incorporating video on your exhibition stand can elevate you above the competition and create a lasting impression.
Click Here to see how we helped TAFE promote their electric tractor at Agritechnica. If you’re interested in creating video for an upcoming event, let’s have a chat today.
A company overview video is a staple of corporate video production. In our opinion most companies should have one. It’s a great way to show what you do, what you’re about, demonstrate your values in a personable and engaging way.
A lot of company videos are quite formulaic. If you’ve seen one before, which you almost certainly have, you’ll get what we mean.
At Colada we try to make every project better than it needs to be. We wouldn’t call it a USP however it is undoubtedly one of the reasons we build long term relationships with our clients.
So, how do you get creative with a corporate video?
The first key is moderation. Going too far in the quest for artistic brilliance can risk losing the message. Focusing too much on a list of key points may seem like communicating with laser-like focus. But it’s also dull. Likely to be boring.
It’s a delicate balance to be both creative and commercially aware.
The buzz word would be something like… purpose-driven creativity. That works.And we think this video for our longtime client, Wellocks, is a great example of this.
Check out the video and see what impression it leaves you with…
