In today’s world, where video has become the most consumed content format, having a bank of video content can be a valuable asset for any brand or business. A bank of video content is essentially an archive of all the video content that a brand or business has created over time, including raw footage, edited videos, and even unused clips.

One of the biggest benefits of building and having access to an archive of video content is the ability to be reactive when asked to create or reversion past video content. For instance, Colada’s on a retainer for lots of clients, which means we can easily access their bank of video footage to quickly respond to client requests for new content or revisions to old videos. This allows the client to save time and resources that would otherwise be spent on creating new content from scratch.

Moreover, having a bank of content enables clients to make cost-effective videos. By reusing old footage, brands and businesses can create new videos without having to incur the cost of filming new content. This is especially beneficial for small and medium-sized businesses that may not have the budget to create new content regularly. By leveraging their existing bank of video content, they can continue to create new videos that resonate with their audience, without breaking the bank.

Another benefit of having a bank of video content is that it can be used for various purposes. For example, old footage can be repurposed for social media posts, website content, email campaigns, and even TV commercials. This not only saves time and money but also ensures that the brand’s messaging remains consistent across all channels.

In conclusion, having a bank of video content is a valuable asset for any brand or business. It allows teams to be reactive when responding to client requests and enables brands to create cost-effective videos without sacrificing quality. Colada Creative’s model of being a video production company accepting retainer work for lots of clients is a great example of how having an archive of video footage can be leveraged to create high-quality content for clients quickly and efficiently. By building and maintaining a bank of video content, brands and businesses can ensure that they have a steady stream of video content that resonates with their audience and helps achieve their marketing goals.

If you’d like to learn more about building a bank of video content, we’d love to hear from you! Let’s have a chat today!

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