A question we always get asked alot by clients is “Does video really increase your SEO?”.

The short answer is yes, video can increase your SEO. This is because search engines like Google consider the quality of the content that they rank. So if you have video relevant to your key search terms, Google will rank this highly.

As well as appearing in the organic search results video content can also help boost the search engine rankings of the website or page that they are embedded on. 

Additionally, videos can help to keep visitors on a website longer, which can improve search engine rankings.

Does video really increase SEO?

Don’t forget though,  it’s important to optimise your video content with relevant keywords, titles, and descriptions to make it more discoverable by search engines. This is such an important point many people forget! Activating your content is something that we’re passionate about and proud to offer to our clients. Afterall, what’s the point in creating great content if it doesn’t make it to the screens of your desired audience. 

Let’s take a further look at how SEO can increase when using video…
When a website contains a video, it can help to increase the amount of time that visitors spend on the site. This is known as “dwell time,” and search engines use it as a factor when determining the relevance and authority of a website. The longer a visitor stays on a website, the more likely it is that the website contains the information that the visitor is looking for.

If a video is embedded on a website, it can be shared on other websites and social media platforms. This can help to increase the visibility and reach of the video, and in turn, the visibility and reach of the website or page that it is embedded on. Increasing reach is super important when it comes to getting your message out there. It’s a bit like fishing, you can drop your hook below your feet or cast your line out into the ocean!

Does video really increase your SEO?

It’s also important to note that videos can be indexed by search engines like Google, YouTube is the second largest search engine on the internet and people are even using TikTok as a search platform today. So, optimising your video with relevant keywords, titles, and descriptions can help to make it more discoverable by search engines and increase the chances of it appearing in search results.

As more and more users are searching for video content on YouTube, it’s becoming even more important to create videos that are optimised for search engines and are easily discoverable by users.

For example, if your video is about a wine bottling machine, instead of calling the video “Joe Bloggs Ltd – Bottle Pro JBBO1900” it might be an idea to call the video “How do I bottle my own wine?”. Using a search term as the title of your video can massively increase viewer counts and in turn leads and sales. It’s worth thinking about if people already know about your product or service and if they don’t, what search term would your audience use to find relevant content about your product or service? 

Every year we hear crazy stats about how video is transforming business to help engage their target audiences. There’s no secret to it other than creating great content that your audiences want to watch. Sounds simple right?! Looking forward to this year, video continues to be an important factor in SEO in 2023 because it is a highly engaging and effective way to communicate with audiences. As internet usage continues to increase and the demand for more visually engaging content grows, videos are becoming an increasingly important component of digital marketing strategies. (Especially with the likes of social media platforms such as TikTok blowing up!)

With the rise of mobile internet usage, videos are becoming increasingly important for SEO as mobile users tend to prefer videos over text-based content. Advancements in technology such as 5G, faster internet speeds and better devices, have made streaming and watching videos more seamless and accessible, making videos even more appealing and relevant to your viewers.

As the competition for online attention grows, videos can help to differentiate a website or page from its competitors, making it more likely to rank higher in search engine results.

In summary, video continues to be an important factor in SEO in 2023 because it is an engaging and effective way to communicate with audiences, it’s preferred by mobile users and it can differentiate a website from its competitors. And with the advancements in technology, videos are becoming even more accessible and relevant to users.

We’d love to talk to you about how we can help you increase your SEO by using video. If that’s of interest let’s have a chat today!